Sentiment
Tone of AI and public mentions
72
/100
Mood
Sample data
Warm vs critical tone, you vs the cohort
← critical
neutral
warmer →
Your Brand
+15
Brand A
+7
Brand B
−3
Brand C
+10
Brand D
−13
Cohort avg
+0
Mood by AI platform
74
warm
ChatGPT
Warm
69
warm
Claude
Warm
58
warm
Gemini
Mixed
71
warm
Perplexity
Warm
Warm
Mixed
Critical
Tone of AI mentions and open-web customer language. Score 0–100, higher is warmer.