Terms of Service

These Terms of Service ("Terms") govern your use of the ATTENT10N platform and services ("Service") operated by Moxie Consulting Limited, trading as ATTENT10N, registered in England and Wales (Company Number 15889846) ("we", "us", "our"). By creating an account or using the Service, you agree to these Terms.

If you do not agree to these Terms, do not use the Service.

1. The Service

ATTENT10N is a brand intelligence platform that measures how brands appear across AI platforms, search engines, review sites, and digital channels. We provide diagnostic reports ("ATTENT10N Reports") and scores ("ATTENT10N Scores") using our proprietary methodology.

The Service is designed for business professionals. It is not intended for personal, consumer use.

2. Accounts

Registration

You must provide a valid email address to create an account. You are responsible for maintaining the security of your account and for all activity that occurs under it.

One account per user

Each account is for individual use. You may not share your login credentials or allow others to access the Service through your account. Organisation-level access may be available on certain subscription tiers.

Accuracy

You must provide accurate information when setting up audits (brand name, category, market). Inaccurate input may affect the quality of your results.

Suspension

We may suspend or terminate your account if you violate these Terms, engage in abusive behaviour, or use the Service in a way that threatens the security or integrity of the platform.

3. Subscriptions and Payment

Plans

The Service is available in free and paid tiers. Current pricing, query volumes, competitor limits, and feature availability are described on our Pricing page. We reserve the right to modify pricing with 30 days' notice to existing subscribers.

Billing

Paid subscriptions are billed monthly in advance via Stripe. All prices are in GBP and exclusive of applicable taxes unless stated otherwise.

Auto-renewal

Subscriptions automatically renew at the end of each billing period. You may cancel at any time through your account dashboard. Cancellation takes effect at the end of the current billing period.

Refunds

Fees are non-refundable. If you cancel mid-cycle, you retain access until the end of your current billing period but will not receive a pro-rated refund.

Free tier

The free tier is provided at our discretion and may be modified or discontinued at any time. Free accounts that remain inactive for 12 months may be deleted after notice.

Failed payments

If a payment fails, we will attempt to retry. If payment remains unsuccessful after reasonable attempts, your account will be downgraded to the free tier.

4. Intellectual Property

Our IP

The ATTENT10N platform, brand, scoring methodology ("Attention Score Algorithm"), report templates, category indices, and all associated software, designs, and documentation are our intellectual property. Nothing in these Terms grants you ownership of any part of the Service.

Your data

You retain ownership of the information you provide (brand name, category, attributes, competitor selections). We do not claim ownership of your input data.

Report licensing

When you generate an ATTENT10N Report, you receive a non-exclusive, non-transferable licence to use that report for your internal business purposes. This includes:

• Sharing the report within your organisation
• Using scores and insights to inform business decisions
• Referencing your ATTENT10N Score in your own materials (with attribution to ATTENT10N)

This licence does not include:

• Reselling reports or scores to third parties
• Republishing reports in full without our written permission
• Modifying reports to misrepresent their contents or origin
• Using reports or scores in advertising or marketing materials that imply ATTENT10N endorsement without prior written agreement

Methodology protection

The Attention Score Algorithm and its underlying weights, formulas, data source configurations, and scoring logic are proprietary and confidential. You agree not to:

• Attempt to reverse-engineer, decompile, or reconstruct the scoring methodology
• Use report outputs systematically to derive or approximate the scoring formula
• Create competing products or services based on insights gained from the methodology
• Publicly misrepresent how the scoring works

Aggregated data

We may use anonymised, aggregated data from audits (such as category-level benchmarks and trends) to improve the Service, publish category indices, and produce research. This data will not identify you or your brand individually without your consent.

5. Acceptable Use

You agree not to:

• Use the Service for any unlawful purpose
• Attempt to gain unauthorised access to the Service, other accounts, or our systems
• Use automated tools, bots, or scripts to access the Service (except through our official API, if offered)
• Scrape, crawl, or systematically extract data from the Service
• Interfere with or disrupt the Service or its infrastructure
• Submit false, misleading, or fraudulent information
• Use the Service to build a competing product or service
• Use data from the Service to train AI or machine learning models without our written permission
• Exceed the query, report, or competitor limits of your subscription tier
• Share, resell, or redistribute reports or scores commercially

Violation of these terms may result in immediate account suspension or termination.

6. Data and Privacy

Your use of the Service is also governed by our Privacy Policy and Cookie Policy. By using the Service, you acknowledge that you have read and understood these policies.

7. Third-Party Services

The Service integrates with third-party platforms (AI providers, search APIs, review platforms) to generate audit data. We do not control these third-party services and are not responsible for their availability, accuracy, or content.

Changes to third-party APIs, terms, or availability may affect the Service. We will make reasonable efforts to maintain service quality but cannot guarantee uninterrupted access to all data sources at all times.

8. Disclaimers

No guarantee of accuracy

ATTENT10N Scores and Reports are diagnostic tools based on publicly available data at the time of the audit. They represent a snapshot and may change as AI platforms, review sites, and web content change.

We do not guarantee that:

• Scores will remain stable between audits (AI platform responses are inherently variable)
• All publicly available data about your brand will be captured
• Report insights will result in specific business outcomes

As-is service

The Service is provided "as is" and "as available" without warranties of any kind, whether express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement.

Not professional advice

ATTENT10N Reports are informational and diagnostic. They do not constitute marketing, legal, financial, or strategic advice. You should use reports as one input among many when making business decisions.

9. Limitation of Liability

To the maximum extent permitted by law:

• We shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the Service
• We shall not be liable for any loss of profits, revenue, data, or business opportunity
• Our total aggregate liability for any claims arising from or related to the Service shall not exceed the total fees you have paid to us in the 12 months preceding the claim

These limitations apply regardless of the legal theory on which the claim is based.

Nothing in these Terms excludes or limits our liability for death or personal injury caused by negligence, fraud, or any liability that cannot be excluded under applicable law.

10. Termination

By you

You may cancel your subscription and close your account at any time through your account dashboard or by emailing support@attent10n.ai.

By us

We may terminate or suspend your account immediately if you materially breach these Terms. For non-material breaches, we will provide 14 days' notice and an opportunity to remedy the breach.

Effect of termination

On termination:

• Your access to the Service will end at the close of your current billing period (if cancelled) or immediately (if terminated for breach)
• You may request an export of your audit data within 30 days of termination
• After 30 days, we will delete your account data in accordance with our Privacy Policy
• Unpaid fees remain due
• Sections 4 (Intellectual Property), 5 (Acceptable Use), 8 (Disclaimers), 9 (Limitation of Liability), and 12 (Governing Law) survive termination

11. Changes to These Terms

We may update these Terms from time to time. Material changes will be communicated via email or a notice on the platform at least 30 days before they take effect.

Continued use of the Service after changes take effect constitutes acceptance of the revised Terms. If you do not agree with the changes, you may cancel your subscription before they take effect.

12. Governing Law

These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising from these Terms or your use of the Service shall be subject to the exclusive jurisdiction of the courts of England and Wales.

13. Contact

For questions about these Terms:

Email: legal@attent10n.ai

Company: Moxie Consulting Limited (trading as ATTENT10N)

Company Number: 15889846

Location: United Kingdom