The ATTENT10N Blog

Making brands legible to humans and machines. No fear. No jargon. Just the honest work of figuring out how.

4 May 2026

The brand AI recommends isn’t built by your marketing team. It’s built by your community.

A few weeks ago I posted a framework I’d been working on. The AI Brand Architecture. A pyramid showing the three layers that determine whether AI can find you, understand you, and recommend...

31 March 2026

System 0 - The New Level in Attention Science

Welcome to the first newsletter from ATTENT10N - a new brand focused on attention science in the AI age. Our goal is to make sense of that AI madness so brands can navigate the future confidently. No...