How ATTENT10N works

ATTENT10N is a brand science and AI visibility engine. AI assistants are fast becoming the front door to brand and product discovery — and the brands that win there are the ones with the strongest digital brand underneath. We measure both halves: the brand fundamentals AI relies on to form a view of you, and the AI visibility that results — where you're recommended, mentioned, or missing when real customers ask.

It's not a single report. We offer a range of products, from a quick baseline read to a full strategy deep-dive to hands-on execution — so you can start at the right depth for where you are.

Five frameworks anchor the work — each measures a different facet of how your brand exists for AI:

It depends on how far along you are and what you need next:

• Brand Health Snapshot — £600. A fast, expert read on where you stand, with a 1-hour CMO strategy call. Best if you want a quick, clear picture — or you're an agency pitching a new client.
• AI Brand Health Report — £2,500. The full deep-dive on how AI perceives and ranks you, with the competitive picture and a 90-day action plan, delivered in 5 working days. Best if you're ready to act on a complete diagnosis.
• Strategic Brand Roadmap — from £5k. Everything in the Report, plus a bespoke brand strategy for the AI era — the deeper repositioning work, scoped on a call. Best if you're actively investing in AI-era repositioning.
• Retained Partnership — let's talk. An ongoing engagement: we execute the strategy alongside you, track your trajectory over time, and report as the landscape shifts. Best if you're in active transformation.
• Brand Health Due Diligence — let's talk. An independent, investor-grade read on a target brand's digital strength and readiness for the AI age, with consulting from experts who have private-equity value-creation experience. Best for PE, VC and corporate development teams weighing an investment or acquisition.

The Snapshot and Report you book and pay for online; we then run the work and deliver it to your account — you never run the report yourself. The Roadmap, Retained Partnership and Due Diligence start with a call. Book a call or email us to talk through which fits.

No. Every deliverable is produced by the founding team and our brand experts, working with our engine. The engine does two jobs: it runs the brand-science analysis of your signals, and the large-scale AI-visibility measurement across platforms. Our brand strategists then interpret what it means for your category, position and goals.

You get the rigour of automated, repeatable measurement plus human strategic judgement grounded in brand science. The recommendations are written for a human decision-maker, not generated and shipped untouched.

SEO and AEO audits look at mechanics — the technical plumbing that helps a page get found. That matters, but it's a fraction of the picture. We start from your brand: the distinctiveness, clarity, consistency and earned reputation that AI models actually draw on to decide who to recommend.

The goal isn't to game a ranking. It's to help you build the strongest digital brand you possibly can, so you're ready for a world where AI mediates how customers discover products and brands. Technical fixes are part of it; a brand worth recommending is the rest.

This is the foundation, and it's the bigger half of the picture. We assess the brand signals AI models rely on to form a view of you — the same fundamentals that build strong brands with people:

• Brand strength & distinctiveness — do you own a clear, recognisable position, or blur into the category?
• Findability & signal — is there enough consistent, machine-readable material for AI to draw on?
• Reputation — what the wider web and communities say about you, and how that reads to a model.
• Consistency — whether your story holds together across the sources AI reads, or contradicts itself.

Those inputs are what move your AI visibility. Measuring the output without the brand fundamentals behind it tells you where you stand but not why — and not what to change.

We measure your brand's visibility across the major consumer AI assistants people actually use to get recommendations — including ChatGPT, Google Gemini, and Perplexity, alongside other leading assistants. We ask them the way a real customer would — everyday questions, default settings, no special prompts or tricks — so what we measure is what your customers actually see.

For each platform we look at whether your brand is recommended, merely mentioned, or not found across a bank of real customer questions in your category and market.

Yes. You tell us your key competitors during intake, and we measure them with the same method so you can see exactly where you lead and where you trail. Competitor positions are built from real measured signals, not guesses.

We deliberately show relative position rather than the inner workings of how each figure is built — the goal is a clear verdict you can act on.

That's one of the most valuable times to run this. If AI assistants don't yet have a strong picture of you, we show you precisely which signals are missing and which to build first — so you're shaping how AI describes you before a competitor's narrative sets in. A lower starting position isn't a problem; it's the finding, and it comes with a clear, prioritised path from "barely visible" to "consistently recommended," sized to your category and market.

Very little, and only after you purchase. You'll complete a short intake form that takes a few minutes:

• Your brand — name, website, and a sentence on what you do
• Your market — UK or US (so the measurement reflects the right audience and avoids geographic data leakage)
• Your competitors — the names you most want to be measured against

That's it. Once your intake is in, the delivery clock starts and we take it from there.

It's fully managed and concierge — you don't run anything or touch any tools. Here's the flow:

• You purchase and complete the short intake form
• We run the full measurement and write your report for you
• We upload the finished report directly to your account
• We email you the moment it's ready — the AI Brand Health Report is delivered within 5 working days; the Snapshot is a lighter, faster turnaround
• We schedule your walkthrough call

You stay hands-off throughout. The report lives in your account, so you can revisit it, share it internally, and download it whenever you like.

Every paid engagement includes time with the founding team — a 1-hour CMO strategy call with the Snapshot, and a 2-hour debrief with the Report. We take you through the findings, explain what's driving your position, and pressure-test the recommendations against your actual plans and priorities.

It's a working session, not a sales pitch — bring your questions, your team, and the decisions you're trying to make. You leave with a clear sense of what to do first.

We only collect what the report needs — your brand details, chosen market, and competitor names. We don't ask for customer lists, internal analytics, or any sensitive systems access.

• Your report and intake details are stored privately in your account
• We don't sell or share your information with third parties
• Measurement is run the way a default, everyday user would experience these assistants — we're observing the public AI landscape, not exposing anything private about you

If you have specific data-handling or procurement requirements, raise them on your walkthrough call or before purchase and we'll talk them through.